Healthy Smiles, Beautiful Faces

At Genecov Orthodontics of Dallas and Plano TX, we want to give you a smile that lasts a lifetime!  Our practice is dedicated to working with families to provide a fun, comfortable orthodontic experience.


We want you to feel confident sharing your smile, and we believe you deserve the best treatments we have to offer.

About Us

We provide a relaxing, friendly, professional environment where we treat our patients as if they are family.


Our orthodontist, Dr. Jeffrey Genecov, and his expert staff provide the very best in orthodontic treatment and cosmetic options, including:

  • Traditional braces for children, teens, and adults
  • Invisalign® clear aligners
  • Incognito™ lingual braces
  • In-Ovation® self-ligating braces


We know you have many choices for your orthodontic care, and we want to welcome you to Genecov Orthodontics.


Kyle - "This was a painless experience. Seen promptly at appointments. The staff is very friendly!"


Octavia - "I am very excited about my results. Everyne at Genecov Orthodontics are the "BEST". I have never has better treatment in any office. Dr. Genecov and his staff "ROCK" Thank you!!


Preston - "It was an overall good experience. It was definately worth it."


Merci - "My teeth were really messed up that's why I've had them on so long. I love my new smile the staff is "AWESOME"!!! I love this place, thank you."


Dylan - "We appreciate how wonderful you guys were with scheduling-rescheduling-re-re-scheduling. Great experience!!!"


Andrew - "The Genecov staff has been extremely wonderful to us. My sister and I have had excellent service over the years. We wouldn't go anywhere else you guys have been a blessing to us."


Marie Claire - "Before braces my teeth were...not pretty! Every 6 weeks I look forward to coming to Genecov orthodontics and getting treated by the kind staff. I will miss it greatly but, at least now when I see my smile I will think of you!"


Christopher - "Well I think my experience was one of the best. The staff in nice and I'm glad  I have my braces off. Thanks guys, you are awesome!"


Rachel B. - "Great professional, wonderful office staff, very accomidating with scheduling. We have been with Dr. G for 13 years!"


Sarah B. - "I am very pleased with my results. It is kinda weird looking, but I'll get used to it. The staff here was always very nice and helpful."

Connect With Us

Dallas Office

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Plano Office (Suite 300)

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